Neuro-Associative Conditioning or NAC is a science developed by Anthony Robbins, author of "Unlimited Power", "Awaken the Giant Within" and the "Personal Power" tape series, from the foundations of Neuro-Linguistic Programming or NLP which was developed by Richard Bandler and Dr. John Grinder in their effort to model communication strategies of effective therapists.

This system was based upon Korzybski's work of general semantics stating that a person's experience is not reality but a representation of it ("The map is not the teritory").

NLP is also based upon the primary psychology and language strategies utilized by Dr. Milton Erickson to shift the internal representations and therefore, the experience and the behaviors of patients.

The science of Neuro-Associative Conditioning is a system that describes the process of change in human beings and is based upon the premise that there are two determining reasons for human behavior: 1) the need to avoid pain and/or 2) the desire to gain pleasure.

In order for the brain to efficiently evaluate how to rapidly accomplish these two tasks, you must create neuro-associations (associations within the nervous system) that are used to instantly determine the meaning (pain/pleasure) of situations, people, things, sounds, emotions, etc. These neuro-associations are the directing force of all human behavior.

How the Brain Works


All therapies can and do work but not all the time or with all patients. NAC addresses the question: What is it that all therapies have in common when they are successful in creating change for people? With NAC and its Six Master Steps for creating change and the Five Areas of Intervention, a therapist can rapidly create change in any human being so that a person's neuro-associations consistently lead to pleasure and consistently avoid pain.

NAC is also a science of success conditioning, so that a person can be conditioned to feel and behave in ways that support their goals, create success and lead them away from behaviors that create limitations or pain. A human being's destiny is based upon the neuro-associations of pain and pleasure that are linked in the nervous system to certain situations, people, ideas, emotions or contexts. By changing these neuro-associations, we change the way people evaluate, the way they feel and, therefore, the way people behave.

NAC is especially helpful for the athlete to become consistent in their mental game, as well as improving their actual physical ability to perform at their peak. Managing ones emotions in competitive sports can determine the success or failure of performance.

As martial artist Bruce Lee once put it " Emotions are your enemy. When you get into emotion you lose your mind" When you lose your mind you lose your focus, when you lose your focus you lose you ability to perform at your peak. NAC teaches the athlete to mentally condition themselves so that they can manage their emotions to maintain focus and concentration to enter and stay in the zone.

NAC techniques include: guided imagery; trance induction; personal values and rules realignment; eliciting and changing submodalities to change internal negative neuro-associations; phobia cures with double disassociative technique; transformational vocabulary; visual, auditory and kinesthetic, anchoring; and pattern interrupts.

NAC is a powerful therapy. Here are just a few that can be overcome with NAC:

phobias & fears addictions (drug, alcohol, food...)
emotional trauma bad habits
weight loss depression
procrastination self sabotaging behaviors
performance slumps learning disabilities

There are unlimited benefits to Neuro-Associative Conditioning.


1) Know What You Want.

2) Know What is Preventing You From Getting What You Want.

3) Interrupt that Pattern or Break the Old Behavior, Remove the Obstacles.

4) Choose and Install the New Behavior or Pattern You Want.

5) Condition Yourself for the New Behavior or Pattern.

6) Do an Ecology Test for the New Behavior to See If You Have Successfully Installed and
    Conditioned It To Be Your New Automatic Response

For one on one consultation, contact Janise via email:



1999-2014 Copyright Janise Anthony | All rights reserved